Quick Answer: BIC Sport isn’t a paddle board brand you can buy new from anymore — BIC Group sold the division to Estonia’s Tahe Outdoor in 2018, and the business officially rebranded to TAHE in October 2020, carrying over BIC Sport’s own ACE-TEC and TOUGH-TEC hardshell construction into TAHE’s current Cross and Performer lines. bicsport.com itself no longer resolves to a working site. Old BIC Sport-branded listings (ACE-TEC Performer, DURA-TEC, TOUGH-TEC) are still scattered across Amazon, but several show no active seller offer at all — meanwhile TAHE’s current Breeze Performer sells for $599.95-$849.95 and the Breeze Cross for $999.95-$1,049.95, per TAHE’s own US pricing.
Most brand pages on this site help you pick a model. This one exists because “BIC Sport paddle board” is still a real, frequently-searched term attached to a brand name that technically stopped being used six years ago — and searching it today mostly surfaces old inventory rather than the company that actually makes these boards now.
BIC Sport → TAHE: what changed and when
| BIC Sport (pre-2020) | TAHE (current) | |
|---|---|---|
| Owner | BIC Group (the pen/lighter company) | Tahe Outdoor (Estonian outdoor company) |
| Official website | bicsport.com — no longer resolves | tahesport.com — active |
| Core construction tech | ACE-TEC, TOUGH-TEC, DURA-TEC | ACE-TEC carried forward into Breeze series |
| Flagship hardshell lines | Performer, Cross | Breeze Performer, Breeze Cross |
| Where to buy new | Nowhere — line discontinued | tahesport.com, REI (Beach-series SUP-Yak) |
The rebrand actually happened — here’s the paper trail
Why "BIC Sport paddle board" doesn't lead where it used to
- BIC Group sold its BIC Sport watersports division to Tahe Outdoor, an Estonian company, in 2018 — BIC kept making pens and lighters, Tahe Outdoor took over the boards.
- The combined company announced in October 2020 that BIC Sport and Tahe Outdoors would merge into a single new brand called TAHE, launching with the 2021 product collection — coverage of the announcement ran across multiple paddlesports trade outlets at the time.
- We attempted to load bicsport.com directly while researching this page — it doesn't resolve to a working site at all, confirming the old brand name has no active web presence of its own anymore.
- TAHE's own site credits BIC Sport's "industrial/manufacturing expertise" and its proven ACE-TEC and TOUGH-TEC technologies as directly carried over into the merged brand, alongside Tahe Outdoors' kayak-design heritage — this isn't a case of one brand swallowing and discarding the other's engineering.
- Production stayed in the same place: TAHE still manufactures at the former BIC Sport facility in Vannes, France, per the companies' own rebrand materials.
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Here’s the part that trips people up: several BIC Sport-branded listings we checked on Amazon — including an ACE-TEC Performer 11’6” and an ACE-TEC Performer Wind 10’6” — show the product page itself still live, but with no seller currently offering it for sale. The listing exists in Amazon’s catalog; the inventory behind it doesn’t. Other BIC Sport listings (DURA-TEC Original, SOFT-TEC, TOUGH-TEC Performer) do still show active, purchasable stock in various sizes and colors, so this isn’t a blanket rule — it’s a case of checking each specific listing rather than trusting the brand name alone.
What’s actually buyable right now
TAHE Breeze Performer (the direct successor to BIC Sport's Performer line)
- Same ACE-TEC epoxy-composite hardshell construction lineage as BIC Sport's old Performer boards, built and sold under the current TAHE name.
- The 10'6" size is the direct-sale entry point into the current lineup; the 11'6" steps up in length for flatter, more efficient glide on longer paddles.
- If you specifically want the inflatable side of TAHE's catalog instead of a hardshell, our REI paddle board roundup covers TAHE's Beach-series SUP-Yak convertibles ($699.95-$799.95), which REI currently stocks as an authorized retailer.
TAHE Breeze Cross
- TAHE's current all-around/multi-sport shape — the Cross name continues BIC Sport's own naming for its versatile, not-purely-touring hardshell range.
- Priced well above both the old BIC Sport ACE-TEC boards' typical street prices and this site's own best hard paddle board picks — you're paying for a currently-supported, currently-manufactured board rather than legacy stock.
- Not inflatable — if portability matters more than a rigid hull, see our best inflatable paddle board pillar guide for in-stock alternatives in a similar price band.
BIC Sport → TAHE by the numbers
- 2018 — the year BIC Group sold its BIC Sport watersports division to Estonian company Tahe Outdoor.
- October 2020 — when the merged company officially announced the BIC Sport name would be retired in favor of TAHE, effective with the 2021 collection.
- $599.95-$849.95 — TAHE’s current direct-sale price range for the Breeze Performer, the closest active descendant of BIC Sport’s old Performer line, per tahesport.com.
- $699.95-$799.95 — the price range for TAHE Beach SUP-Yak convertibles at REI, an authorized TAHE retailer, per our own REI paddle board roundup.
Who should still look at a BIC Sport listing
- You found an in-stock BIC Sport listing at a real price you like: the construction itself has a solid reputation — buy it knowing you won’t get current-brand warranty support under the BIC Sport name specifically.
- You want the actual current version of this brand: go straight to TAHE’s Breeze Performer or Breeze Cross, both covered above, or TAHE’s Beach-series inflatables via our REI roundup.
- You want a currently-supported hardshell at a lower price point: our best hard paddle board guide covers Wavestorm, Pau Hana, and Boardworks, none of which have been through a brand-name change.
- You’re comparing brands broadly before deciding: our best paddle board brands roundup ranks the makers still actively building and marketing SUP lineups under their original names in 2026.
- You want to understand marketplace risk in general: see our buying a paddle board on Amazon guide, which covers the related-but-different case of GILI, a brand that shut down entirely rather than renaming itself.
The bottom line
BIC Sport didn’t go out of business — it got acquired and renamed, with its best engineering carried straight into the new company. If you’re searching “BIC Sport paddle board” in 2026, you’re one step removed from the actual current brand: TAHE, which still builds the same ACE-TEC hardshell construction under the Breeze Performer and Breeze Cross names, and sells inflatables through retailers like REI under its Beach series. Old BIC Sport listings on Amazon are a mixed bag — some still have real stock behind them, some are empty shells of a page — so check the actual seller offer on any specific listing before assuming the brand name alone means it’s current.